Branding

The Poster Database

Built by a User, for the Users

Before TPDb, finding matching poster art for your media server meant digging through Reddit threads and disorganized Google Drive links. I lived that frustration firsthand. I was already deep in the poster community when the developer reached out with an early prototype called Plexters. I've been involved since day one.

The Poster Database - Brand Identity The Poster Database - Platform Design

That early involvement meant I wasn't designing for an abstract user. I was the user. I built the original brand identity, gave feedback on the first web experience, and shaped the product from a perspective most designers don't get: genuine personal stake.

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A year after launch, I led a full brand refresh to help the platform grow up. Most of those assets and guidelines are still running today:

  • Logo Overhaul: Reworked the mark for sharper digital performance at every size.
  • Social Templates: A system the team could run without me for day-to-day posts.
  • Marketing Graphics: Launch assets, feature announcements, growth campaigns.
  • UX/UI Direction: Ongoing input on how users find, browse, and upload art.

Right now, TPDb is in the middle of a ground-up website rebuild. I'm in the alpha, helping steer the visual direction and UX for what comes next. Thousands of users hit this platform every month. The next version needs to be worth the wait.