CLIENT
Lucie's Wholesome Kitchen is a meal delivery service based in Costa Mesa, California. They provide hot, ready-to-eat meals to busy families throughout Southern California, focusing on creating a friendly, hearty, and wholesome experience for their customers.
PROJECT SCOPE
Lucie's Wholesome Kitchen approached me in the early stages of their business development to help craft their brand identity. This included creating a logo, developing a brand system, selecting a color scheme, establishing messaging and tone, designing social media graphics, print materials, various creatives and templates, packaging elements, and more.
MARKET RESEARCH
Through market and competitor research, we discovered that customers were attracted to a more casual and organic feel, and preferred supporting a small, women-owned business over larger, impersonal options like UberEats or DoorDash.
PROJECT GOALS
1. Foster a strong connection between customers and Lucie as an individual, rather than a faceless corporation.
2. Develop a visual strategy that resonates with their target audience of busy parents, particularly mothers.
3. Create a brand identity that conveys a sense of wholesomeness and personality while maintaining professionalism and avoiding an overly corporate feel.
2. Develop a visual strategy that resonates with their target audience of busy parents, particularly mothers.
3. Create a brand identity that conveys a sense of wholesomeness and personality while maintaining professionalism and avoiding an overly corporate feel.
DESIGN PROCESS
Throughout the project, I worked closely with Lucie and her team, maintaining active communication to create and deliver the brand elements. This collaboration ensured a smooth process for printing, social media posting, and customer satisfaction, as well as addressing any additional needs that arose along the way.
RESULTS AND INSIGHTS
- The brand proved to be highly successful from its launch, enabling Lucie's Wholesome Kitchen to grow and expand its delivery area.
- Client feedback indicated a strong connection to the brand among customers.
- Through customer feedback and A/B testing, we further refined and adjusted messaging to optimize the brand's impact.
- Client feedback indicated a strong connection to the brand among customers.
- Through customer feedback and A/B testing, we further refined and adjusted messaging to optimize the brand's impact.
