Branding

Informed Access

An Accessibility Icon With Something to Say

Informed Access is a personal project that's still in progress. The goal is a brand and website dedicated to accessibility information and advocacy for people with disabilities. Not a corporate resource hub. Something warmer, more human, and easier to actually use.

Informed Access - Brand Identity Informed Access - Logo Details

The logo started with the standard accessibility icon, the one you've seen a thousand times. I wanted to keep that instant recognition but push it toward something friendlier. Rounder, warmer, less institutional. Look closely and you'll notice a negative space eyeball built into the figure. That was intentional. The whole point of this project is getting more eyes on the information people need, and I wanted the mark itself to carry that idea.

Informed Access - Application Informed Access - Collateral

This one's not finished yet. But the identity work is far enough along that I'm proud to show it, and the direction feels right. More to come.