HAYDEN SNOW

Print and Event Materials

Formic

500 Robots, One Brand, the Biggest Trade Show of the Year

Formic puts robots on factory floors that couldn't afford them before. Over 500 systems across the US and counting. When PACK EXPO 2025 came around, their internal team needed a design partner who could move fast. I came on to handle the full spread: booth graphics, banners, print collateral, and a run of web and social assets to keep things consistent after the show.

Formic - Image 1 Formic - Image 2

Formic already had a brand in place. Good bones, but gaps where it hadn't been pushed yet. I didn't start from scratch. I worked within their existing standards, figured out where the guidelines ran out, and filled those holes. The visual style got sharper and more modern, but it still felt like Formic.

Typography
Bold / H1
Untitled Sans Bold
Medium / H2
Untitled Sans Medium
Regular / Body
Untitled Sans Regular
#FF8600
#1E1B1C
#FFFFFF

We had a tight timeline and a high volume. Some of what I worked on included:

  • Event Signage: Large-format banners and booth graphics sized for the PACK EXPO floor.
  • Print Collateral: Sales sheets, handouts, and leave-behinds for their booth team.
  • Web and Social: Campaign graphics for the site, email, and social channels.
Formic - Image 3 Formic - Image 4

The result was a booth and a brand presence that looked like it belonged to a company ten times Formic's size.