Lucie's delivered hot, home-cooked meals to families around Costa Mesa, California. I was their designer from the early days until they closed in 2024. I built the brand from scratch and designed nearly every print and digital piece they put out.
The owners wanted the brand to feel the way the food did: made in a kitchen, not a facility. We went with deep navy, pale pink, and soft floral line work for a warm, slightly old-fashioned look.
I put the identity into a style guide, then used it to design direct mailers, flyers, posters, sticker sets, social templates, and email campaigns. Over the next few years, I handled both everyday promotions and seasonal campaigns.
