CLIENT
Informed Access is an ongoing personal project aimed at creating a platform that provides essential accessibility information for entertainment, recreation, and other venues. The target audience includes individuals with disabilities, parents with young children, and various other groups who would benefit from a straightforward, uncluttered resource for this crucial information.
PROJECT SCOPE
As the designer and creator of Informed Access, I have developed a comprehensive brand identity, including a logo, color scheme, and brand messaging. Additionally, I have created a rough web design to showcase how the platform would function and present information to users.
MARKET RESEARCH
Based on personal research and experience, there is a significant demand for a user-friendly, streamlined source of accessibility information. Existing resources often lack clarity or are difficult to navigate, leaving many individuals unable to find the information they need to make informed decisions about visiting various establishments.
PROJECT GOALS
1. Develop a strong, recognizable brand identity that effectively communicates the platform's purpose and values.
2. Design an intuitive, user-friendly web interface that allows users to quickly and easily access the accessibility information they need.
3. Establish a clear and empathetic brand tone and messaging that resonates with the target audience and fosters a sense of trust and reliability.
2. Design an intuitive, user-friendly web interface that allows users to quickly and easily access the accessibility information they need.
3. Establish a clear and empathetic brand tone and messaging that resonates with the target audience and fosters a sense of trust and reliability.
DESIGN PROCESS
The design process for Informed Access involved extensive research into the needs and preferences of the target audience, as well as an analysis of existing accessibility resources. This informed the development of the logo, color scheme, and overall visual identity, which aim to convey a sense of clarity, inclusivity, and empathy. The rough web design prioritizes simplicity and ease of use, ensuring that users can quickly find the information they seek without feeling overwhelmed or confused.
RESULTS AND INSIGHTS
- The brand identity and web design for Informed Access have received positive feedback from potential users, who appreciate the clear, straightforward approach to presenting accessibility information.
- As the platform continues to develop, ongoing user testing and feedback will be essential in refining the design and functionality to best serve the needs of the target audience.
- As the platform continues to develop, ongoing user testing and feedback will be essential in refining the design and functionality to best serve the needs of the target audience.
